Tension Brews Days Before iPhone 15 Launch

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Today’s News

With China and the U.S. in a trade war, the situation has yet again affected, escalated and trickled onto other industries. As such, Apple’s latest installment of the iPhone is no exception. Apple was expected to introduce the iPhone 15 on September 12 to the world at its Cupertino headquarters in its customary fashion.

But there’ll be a China-shaped shadow over the stage this year. Chinese consumers love the iPhone; China is Apple’s second biggest single market by sales outside of the U.S., and its third biggest region behind the U.S. and Europe.

It accounted for 18%, or USD 74 billion, of Apple’s revenue in the full year to September 2022. Another important metric: China grew faster by revenue than Europe, implying continued prospects for growth for Apple beyond saturated Western markets.

Unfortunately, two major challenges have arisen one week before the new iPhone’s launch.

Staff at central government agencies are now barred from using iPhones as Beijing steps up its efforts of reducing its reliance on technology that isn’t made in China, according to reports. This also follows the U.S. banning equipment sales from Chinese tech firms Huawei and ZTE during the Trump administration.

Given the deteriorating ties between the U.S. and China, it is possible that Apple would have expected a foreseeable ban over the horizon prior to the launch of its latest installment.

But adding to the woes: Phone and equipment maker Huawei appears to have launched a new 5G smartphone with all the speed and chip power to make it a viable, homegrown alternative and direct competitor to the iPhone. It’s a triumph for a smartphone maker that is barred from accessing Western chipmaking equipment.

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Asian Equities Are Edging Lower As Dollar Rally Stalls

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Stocks in Japan, China, Australia and South Korea have all slipped while the morning trading session in Hong Kong was scrapped once more due to weather conditions, according to the exchange operator.

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